Inspiring Generosity Through Storytelling
Time to Multiply Campaign
Overview
For multiple years, I developed and evolved the visual identity for the denomination's annual Time to Multiply campaign, creating a fresh creative direction each year while maintaining a recognizable brand.
Time to Multiply is an annual denomination-wide campaign that I have had the opportunity to develop across multiple years. While the core mission remained the same—inviting people to invest in church planting—each year's campaign introduced a fresh creative direction tailored to the featured stories and messaging.
The campaign's purpose was to inspire individuals and churches to commit to giving $25 per month, providing church planters with the financial support, training, and resources needed to establish thriving new congregations.
My role was to develop a cohesive visual campaign that communicated both the urgency of the need and the lasting impact of every gift.
The Challenge
Launching a new church requires more than passion—it requires funding, training, and ongoing support. Many aspiring church planters have a clear calling but lack the resources necessary to begin.
The campaign needed to communicate this challenge in a way that felt hopeful rather than overwhelming, while encouraging members across the denomination to become monthly financial partners.
The Goal
Create a unified fundraising campaign that would:
Encourage recurring monthly gifts of $25
Clearly communicate how donations support church planting
Build trust through authentic stories of transformed lives
Maintain a consistent visual identity across print, digital, and video communications
My Role
I led the creative direction and visual execution of the campaign, including:
Campaign Branding
Art Direction
Print Design
Direct Mail
Website Design
Video Graphics
Marketing Assets
Visual Storytelling
The Process
Rather than focusing solely on fundraising, I designed the campaign around the people behind the mission.
The creative direction combined the Missionary Church president's call to action with real stories from church planters whose ministries were made possible through donor generosity. These personal narratives helped connect financial support with tangible life change, making the impact of each monthly gift clear and relatable.
A consistent visual system was developed across every touchpoint, ensuring donors experienced the same message whether they received a brochure, visited the website, watched a video, or read campaign communications.
Deliverables
Campaign Identity
Brochure
Direct Mail Letter
Mailers
Newsletter Graphics
Website Design
Promotional Videos
Marketing Assets
Maintaining a Living Brand
Rather than redesigning the campaign from scratch each year, my goal was to preserve the Harvest Offering's recognition while introducing a fresh visual direction that reflected the year's featured stories and message. This balance of consistency and innovation helped keep the campaign engaging for returning donors while reinforcing its identity across the denomination.
Outcome
The completed campaign provided the Missionary Church with a cohesive communication system that equipped churches to promote the Harvest Offering and helped both existing and prospective donors understand the direct impact of their generosity.
By combining compelling storytelling with consistent visual branding, the campaign transformed a financial request into an invitation to participate in church planting and life change.
Design Principles
Throughout the project, every design decision supported three objectives:
Clarity — Simplify the message so donors immediately understood the purpose of the campaign.
Connection — Use authentic stories to create an emotional connection between donors and church planters.
Consistency — Build a unified visual identity across every communication channel.